Founded in 1997 and inspired by the Greatest Of All Time, the JORDAN brand has always been, like MJ, synonymous of flight. The brand has always had its own identity embodied by superior innovations, technically advanced products and great athletes.
The mission of the brand is now to inspire and empower the athletes who are connected to basketball, devoted to their family or to their community and who have a personal and strong point of view.
Ultimately, JORDAN brand exists to grow the future of the basketball culture and leverages its products and athletes, on the court and off the court, to get it done.